One of the most important things for your website is choosing the color. The color can change your whole meaning and affect the way visitors feel about your company. Sacramento website design companies understand the way colors can have a large impact on your website and do their best to pick the perfect colors for your site. If you have ever painted a room, you already know that color changes everything. Repainting a dark room a lighter color gives it a fresh, vibrant look and make it feel more inviting.
Here is a breakdown to a few colors and the emotions they invoke in viewers.
Red
Passion or aggression is symbolized by the color red. Companies will often choose this bright dominating color to show importance. This is the same reason award shows choose it for their red carpet. Knowing how to utilize red is an important tool for website design companies. Choosing the right shade is important so you invoke the right meaning.
Yellow
Yellow is the color of warning because it stimulates the anxiety center of the brain. But you can also change the meaning by using a different shade of yellow. Lighter shades invoke a happy feeling and fun since they remind you of summer. It’s important to be careful with yellow because the right amount can stimulate without leaving a negative impact on the visitor. Talk to your local Sacramento web design company to make sure you use the right shade.
Blue
Blue shades can provide a sense of calm. It makes us feel safe and secure. Banks, law firms, and social media sites use blue to give the user a feeling of safety. This invites the user in and creates a trust in the company. If your company needs to make visitors feel safe, the best color is blue. But, if you are a food related website, don’t go with blue! Blue actually makes us not hungry.
White
If you want a clean and healthy feeling, white will do that for your visitors. Using white in the background of your website lets the product on the page be the main focus and pop off the screen. This is a great way to advertise your product and let them take center stage. White provides a clean slate that you can build your website off of.
Sacramento website design companies can help you pick the perfect colors to attract customers and make them understand your company’s brand through the right shades. Don’t let the wrong color distort your vision and impact how people see your company.
