WhatsApp Business API is primarily created for larger companies. To associate WhatsApp Business with one’s company software, they require a WhatsApp API account, thereby bringing a WhatsApp partner into the dynamic. Messaging WhatsApp API is not directly available on the application for more extensive use.
Instead, businesses seeking this proposition need to apply to a WhatsApp partner to get approval. If the license goes through, the subsequent step is setting up a WhatsApp messaging API business profile. Overtly, the profile seems akin to a regular WhatsApp profile. The only supplementary information includes data like website, address, and business hours.
They also encourage seeking rampant information from users before messaging them. Consent can be sought by two means: either the user sends the first message or a check-box opt-in under which a user requires to check a box and add their phone number to give permission. Finally, a business account can send messages.
FEATURES
1) Stickers
Digital and animated stickers on Whatsapp are used to express nuances and personalized expressions. They communicate in an unspoken generic language. At times, people use these to articulate their feelings instead of writing sentences.
Visual short-hand emojis are known as GIFs and are also available on WhatsApp. Using these stickers provides a more branded look. One can typically send these stickers as chat messages. Sending them as a media message template is out of the question.
2) Content types
Whatsapp comprises various media message features such as simple text messages, images, audio files, location, payment, and interactive buttons. They enable message template codes to slacken the effort and streamline the process. Simple text messages can also be exchanged without any complications.
It is almost like a corresponding text message but with better features. Additionally, sending large volumes of images free of cost is an enticing hallmark. People have the option of sending audio notes and their location as well. The location feature is impeccable and helps almost everyone.
3) Quick reply buttons
Other significant offerings, quick-replies, and pre-defined answers to questions. The person can place up to 3 quick reply buttons within a single message template. However, assigning a URL or phone number is out of the question.
One of the most extensive uses of a quick reply button is automated conversations such as chatbots. It is also profoundly beneficial for customer support agents and enables a seamless discussion among the business and customers.
4) Read receipts
Marking whether a message has been delivered or read provides a type of reassurance and comfort. It also lets people know whether the other party wishes to continue the conversation or not. It boosts engagement and transparency. A double tick mark indicates that your message was delivered.
5) Encryption
WhatsApp is encrypted and enabled through privacy and security. It cannot be accessed by anyone apart from the candidates involved in a conversation, not even WhatsApp itself.
6) Payments
Whatsapp allows people to make payments through their portal in certain countries. People can transfer money between different financial accounts. The card details are stored in a secure network, allowing people to revel in this safety net. Its encrypted nature fortifies this assurance.
CONCLUSION
Whastapp has helped people and businesses communicate seamlessly among themselves. During the toughest of times, they have prevailed and carved a place for themselves.
