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Useful Tips for Home Décor Retailers to Create a Splash on Instagram

Home Décor Retailers

Regardless of whether we like it or not, the social media phenomenon has overtaken the entire world. The impact is nowhere as pronounced as in the home décor industry because everyone loves stylish homes and is prepared to go to great lengths to show off their beautiful homes. Home décor businesses all over the world are scrambling to get on social media, especially Instagram, to drive brand awareness, engage the target audience, and drive online sales, and footfalls to the store. Since there is intense competition in this sector, smart home décor retailers are doing all they can to jazz up their Instagram feeds and also resorting to engaging influencers to expand their brand reach. If you are a home décor retailer wanting to get on top of social media marketing techniques, especially Instagram, following these practical tips can help:

Tell a Story

For a home décor retailer, Instagram is the perfect platform to use to engage customers by telling them your brand story. Remember, most customers are looking to create an overall impression with their home décor, not buy individual items or artifacts to make their homes look attractive. By putting together beautifully curated interiors, you can impress your target audience that you have solutions for diverse requirements. Do not forget to show off your specialties, for example, if you are focused on a minimalist European style of home décor, you can post studio photos or even the work you have done for your customers in this style on Instagram to appeal to your target audience. Remember you are in the business of selling a lifestyle, not home décor products.

Share Home Décor Tips and Trends

People conscious of how their homes look are forever interested in getting to know tips on how to enhance the appeal of their homes. They also want to get to know the emerging home décor trends so that they can be trend-setters in their communities. Sharing home décor tips and information on trending styles on your posts can elevate you to the status of an expert. You will find customers not only coming back to you repeatedly for buying stuff at your store but also for information on the changing styles that can keep them one step ahead of the rest. Since getting the required engagement can be difficult in the initial days, you can buy IG likes quite affordably to get the ball rolling.

Create Color Imagery 

No doubt, you will do all you can to shoot home décor photos that are so eye-catching that they will stop Instagram users in their tracks and compel them to look at your posts. However, unless you create a color story, you are losing out on the opportunity of integrating your posts with a common visual theme that can aid memorability and recognizability that can make all the difference between users just scrolling past your posts and engaging with you. Because as a home décor retailer, you know what colors are in fashion in any particular season, you can post photos of interiors in the same color as well as adopt the same color as the theme of your posts to give them a distinctive look.

Post Stunning Photos

Because every niche in home décor retailing faces intense competition, you must make sure that the photos you post are distinctive not only because of their subject matter but also their quality. If you are worried that you will not be able to buy professional-grade cameras, lenses, and other equipment, you need not worry because modern smartphones pack in quite a punch and are more than adequate for your needs. Make sure that you are shooting with the help of natural light or it at all, you need to recreate the cozy ambiance of the inside of a home, ensure you do not use the flash as it can wash out the soft textures and nuances. Instead, make use of lights covered with shades so that you get to use diffused light. The other advantage of using a smartphone is that you can use the many filters available on Instagram or third-party apps to polish out the imperfections in your images and post the photos from anywhere you like. However, according to a Forbes report, it is invariably better to edit your photos on a laptop, rather than on the smartphone as the smaller screen makes it more difficult.

Conclusion 

Make sure that you include your full address and the location of your store so that visitors can pop into your outlet to see for themselves the home décor items and interact with you personally. Encourage your followers to visit you and take photos of your store and share them on their accounts. Other effective ways of encouraging follower participation are to hold a hashtag contest with the promise of attractive rewards or discounts as prizes.

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