A custom tote bag is loved by most people. However, most people do not know that tote bags can be used to market their business.
Perhaps you have been given a free tote bag by a company in the past and you didn’t take it as a marketing strategy. What you did not realise is that the bag can affect the business they advertise. If you are curious about how tote bags can benefit your business then you should continue reading for more information.
Customers carrying your tote bags advertise your business
Whether it is billboards, posters, leaflets, or social media adverts, advertising is about exposing your brand to potential customers. These methods focus on visual exposure. Tried and true marketing methods are effective but they can be very expensive. Tote bags that bear the logo and name of your company increase brand exposure. People who carry the tote bags are walking advertisements for your company.
This method can be cost-effective but it is more trustworthy than other forms of advertising because, when a potential customer sees people carrying your tote bags, they will assume that the people have used your service or product and were happy with it so continue using the bag.
In that way, tote bags act as personal recommendations or reviews. Unlike other marketing materials such as mugs, tote bags are seen by users of the bag and the people they come across while using the bags. A personalised tote bag is an important piece of advertising and this means you must ensure that the tote bag is well designed, beautiful and produced to high standards.
It is one thing to be familiar with a brand and a different thing to use their services and products. one of the ways people can become familiar with a brand is by seeing their imaging and logo frequently. In marketing terms, familiarity is known as brand recognition. E.g., when you see a Nike swoop, you instantly recognise the brand without even seeing the name. Brand recognition will give the public the impression that your company is very successful and they can trust your products or services.
Since brand recognition is an important element of success, a lot of companies funnel a lot of money into marketing to make people recognise them easily. Your tote bags, with their unique design, are a cheap way of boosting brand recognition. They can be used and be spotted everywhere including in the gym, grocery store and anywhere else people carry them.
Going green benefits the public
Nowadays, average consumers are aware and concerned about the effects of plastic waste on the environment. Most people look for small and significant ways to make a difference. Replacing disposable plastic bags with a reusable custom tote bag is the best way to conserve the environment. By providing customers with totes, you will be contributing to an eco-friendly lifestyle. This will increase the green reputation of your brand and your customer loyalty.