There is a rise in the use of the most trending hashtags on Instagram. One among the best things that social media has added to digital marketing is that it has enabled businesses to communicate effectively and efficiently with their target audience on platforms they are always present on. Furthermore, it has afforded a means for brands, both small and big to obtain richer insights from the precise data they could pluck from their activities on varying social media platforms.
Instagram is among these platforms. It’s now among the most famous photo-sharing apps and that is why lots of businesses are already using it to help boost awareness about particular campaigns and to greatly boost, their sales. This article takes a close look at how the amazing platform can effectively help your business.
Utilize your images to tell stories
Creating a balance between images with fun or/and interesting content, and images that are slightly hard-sells is the key to obtaining and retaining a lot more followers. You might want to always remember this tip because powerful content could sometimes make even a small business strike gold.
Populate your account
For this particular one, you certainly need to be creative – you could begin by cross-posting your Instagram content to your Facebook profile or riding on trending or popular hashtags. Afterwards, when you must have already gathered an excellent number of followers, you could then move to more aggressive means of cultivating your following; such as holding a promo. Top trending hashtags on Instagram always bring targeted followers to your page.
Following some among your followers back shows them that you give credence to whatever they say. It builds a lot more affinity for your brand, and also affords you the opportunity to ‘regram’ or repost any post by them that’s related to your business. If you get lucky, you could even stumble on images of your products, with excellent reviews within their caption, or content that could inspire great and new business ideas.
Take out time to generate a hashtag that your business could actually own, and use it in effectively connecting to your followers. You could build the actual story of your content around such hashtags, and you could even utilize them to track any posts that are about you or your business.
Offer something that varies in Instagram
Ensure that any content you create for Instagram doesn’t just mirror what you are posting onto your accounts or profiles on the other social media platforms. You certainly have to offer extra value to anybody that endeavors to follow you on any other social media platform. For example, you could post stories that depict behind-the-scenes content via quality images.
Instagram has certainly helped to humanize lots of small as well as large businesses. What gives the amazing social media website an advantage over the other platforms is the fact that it concentrates on images, making story-telling much easier. If you can use the platform and the most trending hashtags on Instagram properly, it enables you to reach out to your teeming consumers in the most human way that’s possible.