With the rise and rise of online shopping, more small businesses are keen to enter the burgeoning marketing than ever before. Of course, not everyone has the ability to build their own website, but luckily it is becoming easier to set up platforms that can support your keen ideas. Newpath WEB offers ecommerce solutions in Australia, and we think that Magento is one of the best options when it comes to CMS for small and medium size businesses. Here are a few reasons why.
Price generally helps with a lot things involved with building your new website, and we all know that hosting, development and ongoing maintenance can add up, especially when you first start out. Luckily, Magento is open source, meaning there are more people who provide solutions to your problems, and it is generally a lot cheaper than other competitors.
Like many other CMS platforms, Magento has a wide variety of plugins designed to perfectly tailor your website to suit your needs. CMS plugins are crucial in providing a customised approach to running your website, adding simple things like contact forms, through to back-end organisation like SEO and CRO functions. Where Magento has the advantage though is the number of ecommerce-related plugins that many other options simply don’t provide.
Ecommerce relies upon user security, especially when dealing with personal details like names, addresses and especially payment information. The last thing you need is third-party attacks that cripple your system AND take your users personal information. Luckily, Magento is routinely updated for maximum security, resulting in absolutely no third party access, which is great for you and your customers.
As Magento has developed a reputation as one of the best ecommerce CMS platforms, so has its ability to satisfy the unique requirements of that industry. Its cart functionality is second-to-none, making the shopping experience incredibly easy for customers. Additionally, the product listings are smooth and easy to access, resulting in an incredible online shopping platform. Many big name retailers rely on Magento for their website designs and you should to.
With Google’s push for enhanced mobile-friendliness, the importance of mobile optimisation is greater than ever before. A key benefit of using Magento as a CMS platform is that they offer a wholly mobile friendly experience for ecommerce. Many businesses online are still struggling with the functionality to be mobile-optimised, but when using Magento this means your customers are happy and your website will rank higher on search engines as well.
Magento is the CMS Platform of Choice for Many Retailers
A number of large retailers use Magento as their CMS details, so why shouldn’t you? It is incredibly easy to set up, and if you have the ability to involve developers, it can be a hugely rewarding experience. If you’re looking for more enhanced ecommerce solutions in Australia, try Newpath WEB, as our team of developers are well-versed in Magento set-up and maintenance.