In The 1990s, there was only one sure strategy to guarantee that your website ranked highly in search engine results pages (SERPs)—the frequent inclusion of keywords in meta tags and web pages. The first search marketing conference was held in San Francisco in 1999, when search engines like Ask Jeeves, Google, Yahoo, and MSN began to make their impression on the internet. Back then, SEO was a lot more straightforward.
Since Google’s PageRank algorithm, there has been no going back in SEO. Because of this, a Google search now offers much more than just a list of results to examine. It now tries to help you locate the most relevant response to your question. As search engine algorithms continue to improve, now is the time to get on board with SEO trends for 2022.
SEO Trends of 2022
Google’s search engine is becoming more and more adept at determining excellent information and what their readers need. As a result, quality and relevance are increasingly crucial for companies when it comes to search engine optimization (SEO). Consider the following SEO trends that will significantly impact businesses this year as you prepare your SEO strategy.
Usage of Automated Multi-Modal Learning
Multitask Unified Model (MUM) is a new multi-modal technology, meaning it can comprehend questions in languages other than English. MUM simultaneously learns and improves in 75 different languages and can comprehend text and picture content. We anticipate that it will eventually comprehend video and audio as well.
This trend indicates that multimedia and multilingual content will increasingly play a role in search. However, it is not suggested that you abandon your efforts to create written long-form content—it is still critical for search. Adding images, videos, and audio files to your content, on the other hand, can help you get ahead in organic search in 2022.
Giving More Importance to Site Usability Metrics
The 2021 Page Experience update from Google shows that they prioritize site performance that provides the best user experience. The site will be punished if it doesn’t meet specific performance and UI/UX metrics or isn’t easy to use or find what you need.
UX and UI play a significant role in nearly every aspect of on-page search engine optimization. It doesn’t matter if you have the best quality content in the industry if people can’t consume it because of a terrible web experience.
The majority of Google searches utilize a mobile device to conduct their research. As a result, Google now indexes and ranks websites using mobile-first indexing. This implies that it is critical to make sure that your website works well on mobile devices and is easy to read and navigate for mobile consumers. Therefore, many SEO trends for 2022 involve making websites more mobile-friendly.
Enhanced Page Speed
There’s a compelling reason as to why page speed keeps coming up on this SEO trend list yearly. Every year, new iPhone and Android models are available. These smartphones have speedier CPUs, allowing them to load websites more quickly than before. When your website isn’t ready, you risk upsetting your potential customers and losing them.
As a result, Google has previously said that page speed is a factor in determining search engine ranking. 40% of your traffic can be lost if your website takes longer than 5 seconds to load. Site performance is critical to a decent web experience, and the correct UI design and technical SEO can help maintain it that way.
For example, according to a survey conducted by the Content Marketing Institute, 82% of Australian marketers are planning to expand their expenditure on content marketing. In fact, Australian cities such as Adelaide, Gold Coast, Perth, Brisbane, and Melbourne top the best SEO experts in terms of SEO content marketing, localized SEO, and eCommerce SEO. Hence, if you’re looking for an expert, there are many reliable Australian agencies that can organize the usage of your site to make it accessible to all users in terms of perceivability and operability.
Intentional SEO optimization
As Google rewrites meta title tags with the help of Bert, intent-related keywords will take a more significant role in SEO-related keywords. Google aims to understand the purpose of a user’s search. With this, a combination of journalistic writing and artificial intelligence (AI) is being used by intelligent companies to boost their rankings.
With the use of AI, SEO may now be more successful and efficient than ever before. Computer vision and language processing allow AI to process SEO more quickly and accurately than humans. Artificial intelligence SEO will be essential for marketers who want to expand their operations and remain competitive. The good news is that as AI becomes more widely used, prices will come down for both in-house and outside investments.
When examining user searches and Google rankings, PR firms would do well to follow suit and drill down to build an intent-based content plan with intent keywords. To earn more relevant traffic with Google, keywords that focus on the precise nuance and context of the user’s intent should be used.
Long-form Content to Keep Readers Engaged
Several brands have prioritized long-form content on their websites during the last decade. We’re talking about highly readable pieces of content that allow for legitimate link development, carefully placed call to action buttons and overt yet sensible keyword usage.
A well-written long-form article has a greater chance of ranking higher in search engine results pages. Most importantly, long-form material maximizes the reader’s time online. This contributes to the development of trust, recall value, and the likelihood of return visits.
Remember that in today’s Internet-connected world, long-form content is defined by concise paragraphs, reputable sources, and, most importantly, writing that captures the reader’s attention from the first sentence.
What’s In Store For SEO In The Future?
Improvements to data collection, mobile optimization industry standards, and interactive content, some of which may not exist yet, are all probable in the future of SEO. Keeping a tight check on your SEO is the best thing you can do because Google algorithm modifications are often kept under wraps.
Ensure your website is mobile-optimized by frequently monitoring the metrics stated above and ensuring that your website is responsive. Then, contact an SEO specialist if you notice any difference or aren’t receiving the results you want.
