One of the oldest practices, yoga is a way to improve physical, mental, and spiritual health. Originated in India, it is popular around the world due to its countless health benefits. One of the most beneficial things about the practice is that one can do it anytime and anywhere. All you need is knowledge about an asana and a procedure to perform it.
The world celebrates International Day of Yoga on 21 June every year to raise awareness about the practice and pledges to try various asanas for a healthy life. Last year, the day was celebrated to tell people the benefits of yoga.
Organized by the Permanent Mission of India to the United Nations, the theme of 2018 International Day of Yoga is ‘Yoga for Peace’. You can also be a part of this awareness drive. All you need to do is find a way to promote the practice.
Here are some inexpensive yet effective ways to raise awareness on ‘Yoga for Peace’:
1. Plan Educational Event/ Camp
Many people can be encouraged to perform it by telling them its different benefits. You can organize an educational event or a camp where a professional will teach people the different asanas and their benefits. At the camp, attendees will not just learn what positive changes the practice can bring in their lives, but also find out how to do different asanas.
2. Challenge Friend/Coworker For An Asana
Do you remember the ice bucket challenge? Countless individuals from different parts of the world took part in the challenge, nominated their friends, and raised funds. You can also start a viral video challenge to nominate your friends or a coworker to do a yoga pose. They will further nominate their friends for the asana. In this way, lots of people will join your initiative to make the practice more popular among individuals who still aren’t performing it.
3. Set A World Record
There are several ways to garner attention for your awareness drive, and setting a world record is one of them. Start an awareness campaign where thousands of people come together to perform yoga together. Brainstorm to find some more yoga records that you can set or break on this year’s International Day of Yoga. Here, you may require the support of your friends or coworkers. Try to convince them to bring as many individuals as they can to set a world record, possibly a Guinness World Record.
4. Start A Social Media Contest
Social media is one of the greatest and most inexpensive ways to spread a word like wildfire. Apart from sharing knowledge, you can start a social media campaign or contest on platforms like Facebook, Twitter, Instagram, and others to engage people and encourage them to share details about your awareness cause. It can be an image-sharing, video, or share-post contest. In this way, you will be able to communicate your words to many people without moving from your place.
5. Distribute Customized Accessories
There are many types of interesting accessories that can be customized to distribute a special message to the audience. For example, you can personalize t-shirts, caps, and pens, to add ‘Yoga for Peace’ message on them. In addition, you can make your own bracelet with a personalized yoga day message.
Although yoga is an ancient practice to stay healthy, lots of people aren’t aware of its benefits. Through little efforts, you can spread a strong yoga message this International Day of Yoga.